Martin Luther King’s statement about the fierce urgency of now reminds us every day that true impact is impossible without action. But not just action. For LBC Action, the fierce urgency of now means building power through partnerships. It means working with mission-driven organizations to expand opportunities for aspiring young leaders. To improve wellness for military families. Supporting organizations who are empowering native communities.
Those are the turning points when ideas become movements and partnerships become networks. That’s why we do it.
Communications & Creative Marketing
Where Strategy Drives Style and Story
From case statements to full campaigns, our team of strategists, designers, and writers are here to help you refine your messages, reach new audiences, and drive real change in your communities. Here are the core elements of our communications and creative marketing services:
Strategy is the foundation of effective communications. We’ll take a hard look at your audiences, messages, platforms, and processes and develop smart plans that work for your goals.
Branding & Creative
This is where strategy comes to life. Once we have a sound strategy, our brand expression work begins. That means developing visuals and copy that reflect your organizaiton’s personality and help you stand out from your competition.
Getting your audience to hear your story is step one. The real goal is getting them to tell your story. We’ll take everything you are trying to say and make it simple, memorable and repeatable.
News & Publications
Four-time WNBA champion Sue Bird has played point guard for the Seattle Storm since 2002. Over those twenty years, she has amassed legions of fans, including my daughter, Amelie, and gained incredible wisdom. I especially love this quote from Bird: “The one thing you learn is when you can step out of your comfort zone and be uncomfortable you see what you’re made of and who you are.”
Like many of you, I’ve heard a lot lately about the importance of being uncomfortable. But, I have to admit, I’m still learning what that really means. One recent experience taught me a lot. In late March, I sat down, virtually, with three women who lead organizations that happen to be LBC Action partners. What I learned in that conversation is that… well… I still have a lot to learn.
Today, I invite you to watch or listen to a lively, honest, and, yes, sometimes uncomfortable discussion with Courtney Aber of Y BOLD & GOLD, Lise Aangeenbrug of the Outdoor Industry Association and Sarah Milligan-Toffler of the Children & Nature Network. I am grateful to Courtney, Lise, and Sarah for their partnership, leadership, friendship, and willingness to share their perspectives.
This spring, Fresh Tracks, a leadership initiative for opportunity youth created in 2015 by several members of the LBC Action team, transitioned within the Aspen Institute from the Center for Native American Youth to Opportunity Youth Forum, where it is now a program of the Forum for Community Solutions. In its new home, Fresh Tracks will continue to be a cross-cultural training platform that brings together young leaders from indigenous, rural, and urban communities nationwide. Read more >